MarketingBytesMan.com

Hiatus

My marketing mind is fried at the moment....too many things are going on in my life that I haven't been keeping up with this blog.  I am going to China today for a sojourn that I hope will bring me insight, focus and a refreshed mind.  Then I will be back here. 

The Mouse is on Line One

It had to happen.  Disney is unveiling plans to sell your kids cell phones figuring that you trust them to give you all the parental controls you want to have for your kids.  How about this control?  No cell phones for your kid.  Works just as well, is cheaper and sure to bring even more conflict in your house.  Still from a marketing point of view, it's easy to see why Disney is coveting this market as well since they can cross-sell and continue to develop the relationship when your kids first saw Mickey.  Read it here. 

Change or Die

When television took over radio in the advertising arena, everyone thought that radio was dead.  Not by a long shot, but now payback is here for television advertising as Madison Avenue struggles to make itself relevant in the new media.  You can thank the Internet for this fragmentation and the changes that are here.  An article in the New York Times business section points to what the agencies will be discussing in Scottsdale while they golf and have their schmooze session: 

"It's a harsh reality that more industry sectors are more and more competitive, more brutal, in the battle for market share and brand equity," said Anthony J. Hopp, chairman and chief executive at Campbell-Ewald in Warren, Mich., part of the Interpublic Group of Companies.

"The agencies that will succeed are the ones not frozen in the era of 30-second television commercials and can find the new ways to engage and connect with consumers," he added. "If you're not doing that, you're not going to be in business."  Good point.